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How do new patients change your practice?What Others Are Saying
Sales Tune-UpDan Quall
There are a lot of variables to examine when trying to get more sales. The business drill you should work with is called “follow the cash” which requires you to look at how a dollar enters your practice (obviously in the pocket of a consumer) and all the steps it takes to move it from their pocket and trade it for your services. This is a fun activity for a group; it’s good for brainstorming. Do it on a white board or notebook tablet. Assume the consumer is in their home with a dollar in their pocket and they have a need for your service. The key is to examine every step and ask yourself, “what can I or my staff do in each step to affect an increase in the outcome?” Dan is a licensed audiologist and the CEO of the Next Steps |

“We’ve seen a lot of patients interested in WOW! Those who try it are extremely satisfied with the comfort and the natural sound! When WOW! is not right for a patient’s lifestyle, we’ve been able to convert them to a traditional hearing aid that meets their needs. WOW! has driven a lot of new business through our doors!”